Rational
FitNSweet is an exceptional vegetarian snack dedicated to reinventing the doughnut experience with a focus on health and ethics. By using only plant-based ingredients, we create delightful and ethical sweets that exclude traditional animal-based items. Our doughnuts are crafted from a carefully selected blend of vegetable cream, coconut oil, plant-based milk, and vegan butter, and are sweetened with Xylitol, a natural and healthier alternative to traditional sugar. Despite the absence of animal-based ingredients, our doughnuts maintain the authentic appearance and delightful taste of traditional versions,
offering diverse flavors that cater to various tastes, from fruity options like Baked Apple and Strawberry Marble to innovative vegetable-inspired choices like Sweet Potato with Raisin and Pumpkin filled with Mashed Taro. FitNSweet aims to transform the doughnut landscape, merging pleasure and conscience to pave the way for a sustainable, compassionate future, and inviting everyone to join us on this delicious adventure, turning the ordinary into the extraordinary, one tasty doughnut at a time.
Logo Meaning
“Fit” conveys the idea of being healthy, in shape, and aligned with wellness goals. The letter “N” serves as a convenient and stylish abbreviation for “and”. Sweet” relates to the product being offered, which in this case could be vegan donuts.
Colour
FitNSweet’s branding embodies a celebration of light-heartedness and joy, perfectly aligned with our vibrant vegan doughnuts. Our color palette is thoughtfully chosen to reflect our commitment to health and deliciousness: moss deep green represents the fresh, wholesome vegetables that inspire our ingredients, crayola yellow symbolizes the sunny, cheerful essence of our delightful doughnuts, and alabaster neutral embodies the purity and simplicity of flour, a fundamental component of our treats. Embracing illustrations with creativity and humor, we infuse our brand with playful and dynamic visuals, such as cheerful doughnuts engaging in fun activities.
